Privacy Policy

Company: Forge & Willow
Website: https://www.forgeandwillow.com/

Forge & Willow (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from our website.

By using our website, you agree to the practices described in this policy.

1. Information We Collect

We collect personal information in several ways when you visit our website, create an account, or place an order.

A. Information You Provide Directly

When you interact with our website, we may collect:

  • Full name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment details (processed securely via payment providers)
  • Account login details
  • Messages or customer support requests

B. Information Collected Automatically

When you browse our website, we automatically collect:

  • IP address
  • Browser type and device information
  • Pages viewed and time spent
  • Referral/exit pages
  • Cookies and tracking data

C. Order Information

When you make a purchase, we collect information necessary to process and fulfill your order, including:

  • Product selections
  • Transaction data
  • Delivery information

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Provide customer support
  • Communicate order updates
  • Improve website functionality and user experience
  • Prevent fraud and enhance security
  • Send marketing emails (only if you opt-in)
  • Comply with legal obligations

3. Legal Basis for Processing (GDPR)

If you are located in the UK or EEA, we process your data under the following lawful bases:

  • Contract: To fulfill orders and provide services
  • Consent: For marketing emails and cookies
  • Legal obligation: To comply with tax and legal requirements
  • Legitimate interests: To improve services and prevent fraud

4. Sharing Your Personal Information

We only share your information when necessary to operate our business.

We may share data with:

Service Providers

  • Payment processors
  • Shipping and logistics companies
  • Website hosting and ecommerce platform providers
  • Email marketing platforms
  • Analytics providers

These providers only access data necessary to perform their services.

Legal Requirements

We may disclose personal data if required to:

  • Comply with laws or regulations
  • Respond to lawful requests
  • Protect our legal rights

5. Payment Security

We do not store full payment card details. Payments are processed securely through trusted third-party payment providers that comply with PCI-DSS security standards.

6. Data Retention

We retain your personal information only as long as necessary to:

  • Provide services and support
  • Maintain business and financial records
  • Meet legal and tax obligations
  • Resolve disputes and enforce agreements

7. Marketing Communications

If you opt-in to receive marketing emails, we may send:

  • Promotions and offers
  • Product updates
  • News and announcements

You can unsubscribe anytime by clicking the unsubscribe link in our emails.

8. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request data portability

To exercise your rights, contact us at the email below.

9. International Data Transfers

Your information may be processed outside your country, including in countries that may have different data protection laws. We ensure appropriate safeguards are in place to protect your data.

10. Children’s Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal data from children.

11. Cookies & Tracking

We use cookies and similar tracking technologies to enhance your browsing experience. Please see our Cookie Policy for full details.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

13. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact:

Forge & Willow
17 St Helen’s Place, London
Email: support@forgeandwillow.com